In this issue:
✏️ From Our Desk: A Foggy Path
🔎 Hidden Opportunities
🔦 Talent Spotlight
▶️ Resource Corner
✏️ FROM OUR DESK: A FOGGY PATH
Last week, we began a branding project that broke all our usual rules. Typically, we require clear scopes, defined deliverables, and precise commercial structures before starting work.
This time? None of that was possible. The founder was new to building a brand from scratch. They knew they needed "marketing support," but where to start and where to go remained completely open-ended. It was as if they needed us to identify what they'd need for a solid foundation, and then convince them why. Despite us breaking down possible deliverables into tiered packages and few rounds of discussions, they couldn't decide what felt like priority. Website revamp or logo redesign? Continue with current setup and just start marketing? Begin with Instagram or try out a hyperlocal campaigns? This soon turned into a loop, and nothing was moving.
Where to start and where to go - that was the question.
Now here’s the deal. We liked this person. They seemed like they’d be great to work with, and we’d learn a lot. Despite the back & forth, they passed the vibe check - our strongest filter. They were respectful, calm & collected and genuinely passionate about what they were building. So we took a novel approach. Rather than pushing for clarity (our typical comfort zone!), we started without the usual roadmap. And we're now conducting a brand workshop series without a final list of deliverables. We’re working on this with full commitment, and focused on figuring it out together - something that would have made our hyper-structured personalities insanely nervous a year ago.
What we've discovered is surprising: this approach has built a more natural relationship for sure. Without rigid boundaries and endless talk of "SOW deliverables," - we're having more honest conversations and building genuine trust. The client sees us as true partners in their uncertainty, not just service providers. And our team is enjoying exploring a new sector, geography and customer personas.
Are we working for free? Heck no.
We will get paid, with a tentative range in mind.
TLDR: Sometimes the most valuable business relationships develop when you're willing to step into the fog together. Clear processes matter, but embracing ambiguity can create stronger partnerships than any scope document ever could.
🔎 HIDDEN OPPORTUNITIES
Curated openings in startups (mainly marketing focused roles) that fly under the radar but (potentially) offer exceptional growth.
HeyCoach | Business Development Executive
Tech interview prep platform founded in 2021 that helps developers master data structures, algorithms, and system design through innovative tools like DSA MindMap. Currently hiring a Business Development Executive to drive sales with high energy, strong closing skills, and commission-based incentives. Apply Here.
Lama | Therapy Experience Manager
Mental health platform solving India's "broken therapy" problem by focusing on quality matches between clients and therapists. Currently hiring a Therapy Experience Manager with a Psychology Master's degree to lead client intake, therapist matching, and create exceptional mental health journeys through empathetic communication and personalized care. Apply Here.
*Know of an opening? Forward details to priyanshi@thepipal.in and we’d happy to share it with our network!
🔦 TALENT SPOTLIGHT
Mehar Satsangi | Strategy & Digital Transformation Specialist
Recent Global Digital Transformation Master's graduate with proven experience in project coordination and data-driven consulting across US, UAE, and India. Mehar previously improved operational efficiency by 25% through AI integration and analytics. Seeking full-time opportunities in project management, strategy, or digital transformation. "I excel at translating complex data into actionable strategies that create sustainable business value.”
Connect with Mehar
Vedant Dugar | Growth Marketing
With 3+ years driving user acquisition through strategic paid campaigns with impressive results (370% ROAS, 25% operational efficiency improvement), Vedant has an MBA from SDA Bocconi with experience across multiple markets. Expert in GTM strategy, performance marketing, and digital automation. Seeking opportunities to apply data-driven growth hacking skills. "I thrive on building strategic GTM engines that deliver measurable revenue impact through creative optimization."
Connect with Vedant
*Looking for your next opportunity? Email your profile to priyanshi@thepipal.in and we’d love to feature you!
▶️ RESOURCE CORNER
Platform: Medium
The Article We Loved: Ugly websites sell better.
In an article with one of the most clickbait titles ever, "Ugly websites sell better," web designer Michal Malewicz challenges the current trend of prioritizing aesthetics over functionality. He argues that many celebrated designs featuring beautiful mountain backgrounds (personal attack!?), parallax and isometric animations, or all the “interactive” elements may look impressive on social media but fail to convert visitors into customers. The real purpose of a website, he reminds us, is to sell something - and not just look pretty.
"Regular people treat design as close to art. They want a pretty painting on their domain most of the time".
And our role is to simple create that balance between form & function.
*You would need a paid Medium subscription to access this article. We highly recommend it!
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"Sometimes the most valuable business relationships develop when you're willing to step into the fog together" - true of relationships in business and otherwise :)